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Google gets US clearance on AdWords trademark trigger

searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant

Empower makes 'cleanest' online database available

card offers; personal finance; magazine subscriptions; travel and hotel; private medical insurance; motor/household insurance; leisure and mail order; catalogue and mail order. If you have an opinion ...

Associated revamps financial website This is Money

insurance, tax and pensions to savings accounts, mortgages, loans and credit cards. Users will be able ...

Special Report: Direct Marketing - Client Champions

're seeing better results because of it." Like ntl, the car insurer Green Flag, part of the Royal Bank ...

Superbrands case studies: Egg

online bank in the world, providing banking, insurance, investments and mortgages through its Internet ...

View From the Top: The veteran entrepreneur

Sugar withdrew £100 from his savings account to buy a second-hand van and insure it, with the balance ...

Marketing League Table: New media Top 100

(50%), online media buying (40%), other (10%). Clients include Budget Insurance, Dixons, Experian ... Founded 2001. Privately owned. MD Simon Mansell. Clients include Budget Insurance, Dixons, Experian ...

Equifax and This is Money in strategic credit alliance

and mortgages, share dealing and insurance. MyEquifax is designed to enlighten customers on all issues related ...

Brand Health Check: Lastminute.com

such as insurance - hassle preventing us from behaving 'last minute'. - Ads must interrupt our mundane routines ...

Egg reviews DM out of Lowe Plus before cross-selling drive

, Egg is looking to boost sales of its other services, such as personal loans or insurance, to holders ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.