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Partners Andrews Aldridge named agency of the year

on rival the AA. Partners also picked up Lloyds TSB's £7m insurance account, having already worked on its utility and telecom sub-brand, Ideal. To gain the insurance business Partners had to pitch against ... and travel insurance, and Partners' appointment reflects Lloyds' shift in emphasis away from advertising to a ...

Churchill to hand £10m direct task to EHS Brann

LONDON - Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing...The Royal Bank of Scotland-owned insurer is increasing its spend to capitalise on the popular ... of the brand's strategy to increase market share by improving the cross-selling of home and car insurance ... nodding dog. The insurer claims to have sold more than 20,000 official models in the past year. A ...

Churchill to hand £10m direct task to EHS Brann

Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing agency...The Royal Bank of Scotland-owned insurer is increasing its spend to capitalise on the popular ... of the brand's strategy to increase market share by improving the cross-selling of home and car insurance ... nodding dog. The insurer claims to have sold more than 20,000 official models in the past year. A ...

Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge

on rival the AA. Partners also picked up Lloyds TSB's £7m insurance account, having already worked on its utility and telecom sub-brand, Ideal. To gain the insurance business Partners had to pitch against Lloyds ... insurance, and Partners' appointment reflects Lloyds' shift in emphasis away from advertising to a more ...

Special Report: Direct Marketing - Client Champions

're seeing better results because of it." Like ntl, the car insurer Green Flag, part of the Royal Bank ...

Stroke Association targets corporate support with Feel

across Feel's charity and other accounts, which include RNID, Alcohol Concern, More Th>n insurance ...

Nunwood wins Post Office customer research contract

insurance and personal loans; online interviews to feedback on the web; and mystery shoppers, who ...

Direct Line in hunt to consolidate £4m direct account

The insurer currently uses several agencies on its direct marketing, including Tullo Marshall ... Media Research. RBS Insurance's procurement department is handling the pitch and the successful agency will work across Direct Line's insurance products, which cover the motor, home and pet markets ...

Variable creative can increase response to mailings

%. Utilities received the least benefit, more than 40% below the average score, followed by insurance at 15 ... in the top 1,000 companies, taking in sectors including banking, charity, credit cards, hotels, insurance ...

Direct News: Direct Line in hunt to consolidate £4m job

The insurer currently uses several agencies on its direct marketing, including Tullo Marshall ... Media Research. RBS Insurance's procurement department is handling the pitch and the successful agency will work across Direct Line's insurance products, which cover the motor, home and pet markets. RBS ...

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