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Norwich Union case study: Integrated success

Young adults have never taken to life insurance, but it can make financial sense. One insurer got.... But the toughest job of all is selling life insurance to young adults. For them, not only is death a foreign ... insurance is arguably falling down the list of priorities. But it was precisely this that Norwich Union ... Union, explains: "Although life insurance becomes more normal as people buy houses or get married ...

Editorial: No single answer to DM having the Midas Touch

in our case studies this month. Norwich Union, although it was selling insurance to young adults, didn ... could calculate how much money they'd save by taking out a life insurance policy at a younger age. Press ...

Think Tank: Marketing to women - The gender factor

at Pinnacle Insurance (where it had a female insurance product), Brooks was at financial services agency Ping ...

Envelopes: Envelopes get personal

that customers have to buy, rather than desire to buy - such as utilities, insurance, telecoms and credit cards ...

Call centres: Setting new standards

poor call don't lie at their feet. "Banks have separate departments for dealing with insurance, loans ...

Trailblazer: Stretching SPACE

clickthrough rate." When Admiral Group-owned car insurance aggregator Confused.com wanted to deliver ... insurance, a user might decide to research the produce online but buy it offline. If you are paying 60p ... is for car insurance, a user searching for 'car insurance for women' should be sent to a page saying how ...

More Th>n TV ad drive aims to push online enquiries

LONDON - Royal & Sun Alliance-owned insurer More Th>n will run a TV campaign in January...as the call for action. But more and more consumers are arranging their insurance online. We felt it appropriate to create an ad for that audience." The insurer's strategy for next year involves using above ...

The 10 Top Turkeys of 2004

insurance: "The juxtaposition of smug rich white male with placard-waving blonde still makes us want to burn ...

Newsquest regional boss Robinson steps down

.” Alongside his newspaper career, Robinson has worked in the music business and insurance markets plus a stint ...

Google gets US clearance on AdWords trademark trigger

searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.