31 Dec 2004
| by Peter Crush
Young adults have never taken to life insurance, but it can make financial sense. One insurer got....
But the toughest job of all is selling life insurance to young adults.
For them, not only is death a foreign ...
insurance is arguably falling down the list of priorities.
But it was precisely this that Norwich Union ...
Union, explains: "Although life insurance becomes more normal as people buy houses or get married ...
31 Dec 2004
| by Bill Britt, Editor, bill.britt@haynet.com
in our case studies this month.
Norwich Union, although it was selling insurance to young adults, didn ...
could calculate how much money they'd save by taking out a life insurance policy at a younger age. Press ...
31 Dec 2004
| by Peter Crush
at Pinnacle Insurance (where it had a female insurance product), Brooks was at financial services agency Ping ...
31 Dec 2004
| by Bill Britt
that customers have to buy, rather than desire to buy - such as utilities, insurance, telecoms and credit cards ...
31 Dec 2004
| by Peter Crush
poor call don't lie at their feet. "Banks have separate departments for dealing with insurance, loans ...
28 Dec 2004
clickthrough rate."
When Admiral Group-owned car insurance aggregator Confused.com wanted to deliver ...
insurance, a user might decide to research the produce online but buy it offline. If you are paying 60p ...
is for car insurance, a user searching for 'car insurance for women' should be sent to a page saying how ...
22 Dec 2004
| by Emma Rigby,
LONDON - Royal & Sun Alliance-owned insurer More Th>n will run a TV campaign in January...as the call for action. But more and more consumers are arranging their insurance online. We felt it appropriate to create an ad for that audience."
The insurer's strategy for next year involves using above ...
22 Dec 2004
insurance: "The juxtaposition of smug rich white male with placard-waving blonde still makes us want to burn ...
20 Dec 2004
| by MediaWeek
.” Alongside his newspaper career, Robinson has worked in the music business and insurance markets plus a stint ...
17 Dec 2004
| by Daniel Farey-Jones,
searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant