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Alliance looks to Folk to overhaul its brand identity

LONDON – Business insurance and risk-management company Alliance has appointed creative design...: "The general perception of the commercial insurance sector is that it's a bit stuffy, staid ...

Prospect offers electronic business and financial lists

markets, investment management, private banking, IT, legal, tax and insurance. Snewing added: "This ...

The St Paul launches insurance drive through TMW

LONDON - Legal insurer The St Paul has launched an integrated direct marketing campaign...Paul is the Law Society's partner in the provision of professional indemnity insurance to the legal ...

Centaur Communications plans £200m AIM flotation

Hemsley and chairman Michael Spencer, who have expanded the brokers' business interests from insurance ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.