Campaign: Insurance stunt boosts Somerfield wines - Consumer PR
21 May 2004 | by Donna Werbner
and spirits turnover, so the PR team suggested that Somerfield should insure her taste buds, a move that would ... the idea on board and insured Mount's taste buds for £10m, making them some of the world's highest insured ... -part insurance and quirky facts were used to embellish press releases. With Marlene Dietrich, Betty Grable ...



