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McCann Erickson wins pitch for Co-op brand strategy

membership programme, which incorporates its financial services and funeral and insurance brands. That pitch ...

Adwatch of the year: Adwatch stars of 2004

with the insurance-buying public. The brand made slow progress until last year when new owner Royal Bank ... on to TV for home insurance and loans, and press for travel, life, pet and breakdown cover. The year has ...

Top Performers of 2004: Advertiser of the Year - Tesco

sales and offers 22 financial and insurance products. Advertising now has to deliver a potentially ...

Variable creative can increase response to mailings

%. Utilities received the least benefit, more than 40% below the average score, followed by insurance at 15 ... in the top 1,000 companies, taking in sectors including banking, charity, credit cards, hotels, insurance ...

Hotline: ITV signs up The Co-op as sponsors of The Bill

ITV has signed up The Co-operative Bank and Co-operative Insurance Society as the joint sponsors

Hotline: Walsh Trott Chick Smith triumphs

Walsh Trott Chick Smith has triumphed in the contest for the £15 million launch of an insurance

Debenhams to review £16m creative task

in insurance and loans is also under consideration. ...

Sainsbury's Bank in talks with ad agencies

Sainsbury's Bank is talking to agencies about the £15 million launch of a car insurance joint...The brief, which is with The Haystack Group, involves the creation of a brand identity similar to Direct Line's red telephone or Churchill Insurance's talking dog. St Luke's, HHCL/Red Cell, McCann Erickson Manchester, Walsh Trott Chick Smith and WCRS presented creative ideas for the business on Tuesday ...

Superbrands case studies: Asda

-controlled vans. Asda offers competitively priced insurance products, life insurance, online travel and pet insurance. Recent developments Asda works constantly to improve products and services while ...

Co-op seeks agency for complete group rebranding strategy

to promote its membership programme, which incorporates its financial services and funeral and insurance ...

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