Mint set to make insurance debut
30 Nov 2005
Royal Bank of Scotland is entering the motor and home insurance market through its Mint brand, broadening its offering beyond credit cards and loans.
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Stelios takes on insurance rivals in viral hunter game
16 Dec 2005 | by by Joe Lepper
LONDON - EasyGroup chairman Stelios Haji-Ioannou is to appear in a viral marketing game for his easyMoney car insurance service, in which he hunts down rival insurers.
AXA poaches chief from insurance rival
09 Nov 2005 | by Joanna Bowery
Insurance giant AXA has recruited Friends Provident marketing director Graham Harvey to head its UK life assurance, pensions and investment marketing.
Direct news brief: UIA Insurance promotes
02 Nov 2005
UIA Insurance is to promote its policies to members of trade union Amicus though direct mail, ads in union publications and a presence at the Amicus conference. Draft London will handle the campaign.
Halifax insurance arm reviews consumer PR
13 Oct 2005 | by Tom Williams
Halifax General Insurance (HGI) is staging a pitch for its consumer PR account after Andy Hornby, COO of parent group HBOS, signalled aggressive expansion into the general insurance market.
Post Office turns to DRTV for car insurance activity
31 Aug 2005 | by by Ben Bold
LONDON - The Post Office is highlighting the competitive price of its car insurance in a direct response television ad starring the brand's family of animated ants.
ASA rules against racist insurance ad
26 Aug 2005
The Advertising Standards Authority has become embroiled in a new row over the use of ethnic groups in marketing communications. It has ordered an insurance company to destroy a set of leaflets featuring four black men in a police identity parade after the campaign was attacked for being racist.
Insurance group withdraws 'racist' mailing after complaint
24 Aug 2005 | by by Julia Pearlman
LONDON - Insurance firm Lifestyle Services Group has been ordered to withdraw a leaflet featuring four black men in a police identity parade after Plymouth and District Racial Equality Council complained that it implied that black men are criminals.
Careers: Brand manager of the week - Graeme Sainter, Head of marketing, Saga Insurance
10 Aug 2005
Why did you get into marketing? The promise of long lunches. I'm still waiting.
Retail News brief: Asda unveils life insurance product
27 Jul 2005
Asda has unveiled a life insurance product for the over-50s. It will be available in stores and online. Acceptance to the scheme is guaranteed, and Asda will pay the first monthly premium.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
