News Analysis: 2005: a year DM took hard medicine
22 Dec 2005 | by Kim Benjamin and Noelle McElhatton
of Financial Services Authority (FSA) regulations on selling insurance over the phone. Call scripts must now ...
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Diary: What will direct marketers say they do for a living when asked at Christmas season dinner parties?
22 Dec 2005
for their insurance and banking. HARRY MEIKLE, GROUP MANAGING DIRECTOR, QAS I can't wait for people to ask me what ...
Opinion: Marketing Society - Resurrection of a salesman
21 Dec 2005 | by Tod Norman, a partner at Watson Phillips Norman and a member of The Marketing Society
insurance? What I am about to say, though, will annoy a lot of direct practitioners: I think direct ...
Careers: What's it really like inside - IBM
21 Dec 2005
everything from computers and software to magazines and phones, home insurance to helicopter lessons. Any ...
Co-op Financial Services hires KXEN for data work
20 Dec 2005 | by by Joe Lepper
According to CFS, it brought in KXEN as it wanted technology that was useable by its own staff with only minimum training. CFS is the holding company for The Co-operative Bank and Co-operative Insurance Society, and provides financial services to both organisations. CFS customer insight manager ...
Finance tops cost-per-click list as dating expense rises
19 Dec 2005 | by by Sam Matthews
The data, compiled from August to November by The Search Works across the 20 most popular CPC keywords, revealed that finance is the most expensive sector with "home insurance" topping the analysis ... keywords dropped dramatically. For example, "car insurance" was down a massive £2.82 from an original high ...
Make the copywriter telepathic with an away day
16 Dec 2005 | by by John Watson
passionate about china figurines, book clubs or home insurance plans, but at least you will be a rich one ...
Prudential targets Vietnam’s well-to- do young singles
16 Dec 2005 | by By Arun Sudhaman
The 'PruSingle' insurance product is accompanied by a Leo Burnett M&T Vietnam TV and print campaign. A 30-second spot showcases the lives of three young singles, with a surprising twist on what the future might hold for them. "With Vietnam's burgeoning economy and a younger generation becoming more ...
Stelios takes on insurance rivals in viral hunter game
16 Dec 2005 | by by Joe Lepper
easyMoney car insurance service, in which he hunts down rival insurers....The game, called 'Insurance Hunter', has been developed by digital marketing firm Kerb and goes ... s driving game 'Spy Hunter' and features familiar icons of insurance rivals, including Direct Line's red phone and Churchill Insurance's bulldog. Jim McNiven, Kerb managing director, said: "We pulled ...
Careers: Salary Snapshot - Product manager
14 Dec 2005
insurance. BASIC SALARY BY COMPANY SIZE No of employees Ave salary (pounds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
