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The Work: New Campaigns - UK

. Axa is hoping to build on a successful 2004, when the French insurer posted net profits of 13 ...

Superbrands case studies: American Express

services including credit and charge cards, currency operations, travel insurance, personal loans, online ... , offers travel and entertainment benefits including 'bump-proof insurance', which offers Cardmembers ...

The Work: New campaigns - UK

Project: Little Bill Client: Jonathan Hewitt, project director, Sainsbury's Bank Car Insurance ... insurance product with a ú15 million advertising push. To help raise awareness of the competitiveness ... motorists can save by taking out car insurance with Sainsbury's. Sainsbury's Bank, a joint venture ...

Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Asda Publicis/Carat 67 2= (-) Twinings Leagas Delaney/ZenithOptimedia 63 2= (-) Privilege Motor Insurance M C Saatchi/MediaCom 63 4 (10=) McDonald's Leo Burnett ...

Churchill ad is the most talked-about

The Churchill car insurance campaign provoked more column inches than any other ads in March

The Work: Private View

to negotiate you a better deal on your motor insurance. It's very run-of-the-mill stuff - dark, over ... 's trying to allude to Spooks, but insurance is not that interesting. Not as memorable or as easy ... , AA Insurance Brief: Relaunch the AA's car insurance Agency: Rapier Writer: David Prideaux ...

The Work: Private View

, the less I'd have to pay for medical insurance. Damn. Perfectly good proposition. But surely direct mail ...

The Work: New Campaigns - UK

Team Client: David Tyers, head of marketing, AA Insurance Brief: Relaunch the AA's car insurance ... Exposure: National TV, press, radio, direct THE LOWDOWN The AA sold one million car insurance ... seeking to relaunch its insurance service with two TV ads, "launch" and "demands", which feature the "AA ...

Brand Health Check: Premier Foods

the insurance paper trail and the supply terms and conditions. What is not so easy for Premier to control ... as for its insurers. REMEDY - Make your food simpler and eliminate additives. Less complicated food ...

PHD wins £6m Bayer and Roche media

was appointed last week to AA's loans, insurance and roadside businesses. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.