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Stelios takes on insurance rivals in viral hunter game

easyMoney car insurance service, in which he hunts down rival insurers....The game, called 'Insurance Hunter', has been developed by digital marketing firm Kerb and goes ... s driving game 'Spy Hunter' and features familiar icons of insurance rivals, including Direct Line's red phone and Churchill Insurance's bulldog. Jim McNiven, Kerb managing director, said: "We pulled ...

OMD wins £80m Norwich Union and RAC accounts

The pitch was sparked by Norwich Union's parent company Aviva's £1.1bn acquisition of RAC in March. Brand Connection was the incumbent on Norwich Union for 21 years, while Vizeum handled RAC. Colin Webb, marketing director at Norwich Union General Insurance, said: "We are looking forward to building ...

Anthony Hilton: Media trivia masks business problems

Insurers recently said there had been far fewer rows about executive pay this year because companies were ...

Mint set to make insurance debut

Royal Bank of Scotland is entering the motor and home insurance market through its Mint brand...Mint Insurance, which launches tomorrow (Thursday), will be promoted via direct marketing and online. The products will sit alongside Mint's loans offering. The bank will decide early next year ... insurance. Mint, which has a 3% share of the credit-card market, spends about £10m a year on advertising ...

Telegraph expands into £100,000-plus investment management

Telegraph Financial Services markets co-branded services including mortgages, provided by Charcol, and insurance, provided by Allianz Cornhill, to the Daily and Sunday Telegraph's reader base of more than 2m people. It publishes reader guides to each subject area. Although it already has an investor service ...

Insurancewide seals Yahoo! tie

Yahoo!'s exclusive personal insurance service provider in the UK and Ireland....will offer a wide range of insurance products with a clear approach that helps consumers find what is best ...

Insurancewide seals Yahoo! tie

by becoming Yahoo!'s exclusive personal insurance service provider in the UK and Ireland....will offer a wide range of insurance products with a clear approach that helps consumers find what is best ...

AA brings in CDR ahead of potential company float

are preparing to float the breakdown recovery and insurance company....100 jobs will go at its insurance arm. At the AA, CDR is working alongside fellow Huntsworth agencies The Red Consultancy (insurance and consumer comms) and Citigate Communications (B2B comms). ...

Blind biker ad ruled offensive by watchdog

LONDON - An ad for eBike Insurance that featured a biker with only the whites of the rider's eyes...as those who will not see". The subsequent copy read "go eBike insurance online – where you're the one ... by Southern Rock Insurance. If you have an opinion on this or any other issue raised on Brand Republic ...

Media News: Sheilas' Wheels appoints Carat

Sheilas' Wheels, the women's car insurance brand run by Esure, has handed its media account, worth...wishing they were women in order to get cheaper car insurance. The company is a joint venture between ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.