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OMD wins £80m Norwich Union and RAC accounts

The pitch was sparked by Norwich Union's parent company Aviva's £1.1bn acquisition of RAC in March. Brand Connection was the incumbent on Norwich Union for 21 years, while Vizeum handled RAC. Colin Webb, marketing director at Norwich Union General Insurance, said: "We are looking forward to building ...

Blind biker ad ruled offensive by watchdog

LONDON - An ad for eBike Insurance that featured a biker with only the whites of the rider's eyes...as those who will not see". The subsequent copy read "go eBike insurance online – where you're the one ... by Southern Rock Insurance. If you have an opinion on this or any other issue raised on Brand Republic ...

Asda backs move into online travel with in-store push

The site has gone live and currently offers flights, hotel bookings, package holidays, and travel insurance, which it already provided through its financial services division. Asda will promote the service and URL to its customers via in-store advertising and promotional literature ...

Aviva appoints Karen Earl to manage sailing sponsorship

progressive way. The savings, insurance and investment company believes Caffari and The Aviva Challenge ...

Rac launches £5m ad campaign featuring real-life patrols

The £5m campaign has been created by Abbot Mead Vickers BBDO and follows its recent acquisition by insurance group Aviva, which also owns the Norwich Union Insurance group. The 'More know how' ads have been designed to show how the RAC is working with motorists to make driving more enjoyable and features ...

Integral Marketing updates Gardeners-Flymo file

in gardening, as well as products and services such as magazines, insurance and financial offers, because ...

Female consumers turned off by 'tabloid fodder' endorsing brands

', is currently the face of Privilege Insurance for the "You don't have to be posh to be privileged" ad campaign ...

Sector Insight: Pet food and petcare - Well groomed

of the family and often afforded the same indulgences. Consequently, sales of pet insurance have risen. In 2003 ...

Peugeot to back Rugby World Cup tournament

of sponsorship and TV rights. Visa, France Telecom, energy group EDF and GMF Insurance are rumoured ...

Post Office turns to DRTV for car insurance activity

LONDON - The Post Office is highlighting the competitive price of its car insurance in a direct...on car insurance and viewers are presented with a phone number and website address where they can get a ... products and our car insurance policies offer customers of all ages and motoring needs excellent value ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.