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Finance tops cost-per-click list as dating expense rises

The data, compiled from August to November by The Search Works across the 20 most popular CPC keywords, revealed that finance is the most expensive sector with "home insurance" topping the analysis ... keywords dropped dramatically. For example, "car insurance" was down a massive £2.82 from an original high ...

Stelios takes on insurance rivals in viral hunter game

easyMoney car insurance service, in which he hunts down rival insurers....The game, called 'Insurance Hunter', has been developed by digital marketing firm Kerb and goes ... s driving game 'Spy Hunter' and features familiar icons of insurance rivals, including Direct Line's red phone and Churchill Insurance's bulldog. Jim McNiven, Kerb managing director, said: "We pulled ...

Feature: Do surveys still cut it?

, according to a survey by Churchill Insurance. The proliferation of surveys and the resultant coverage ... by Endsleigh Insurance (revealing London drivers have the most accidents) Headline 'Fob story – half ...

Supplement - The battle for the sexes goes online

're also organising the more mundane parts of their lives: buying insurance and making business purchases ... software/games Insurance Music/videos Tickets for events - Women Groceries Clothing Books ...

Telegraph expands into £100,000-plus investment management

Telegraph Financial Services markets co-branded services including mortgages, provided by Charcol, and insurance, provided by Allianz Cornhill, to the Daily and Sunday Telegraph's reader base of more than 2m people. It publishes reader guides to each subject area. Although it already has an investor service ...

Media: Strategy Analysis - Spicing up dull cricket advertising

and advertising has been, in the main, dry and dull - the exclusive domain of insurance companies and car ...

Telegraph to push fund management programme

The partnership will see BDW provide private management facilities to readers with a portfolio of shares more than £100,000. Brewer Dolphin's involvement will fit in with the paper's existing financial products for readers, such as an inheritance tax service, mortgage and insurance advice, and a ...

Insurancewide seals Yahoo! tie

by becoming Yahoo!'s exclusive personal insurance service provider in the UK and Ireland....will offer a wide range of insurance products with a clear approach that helps consumers find what is best ...

City supplement: Anatomy of a City 'boy'

after City AM's launch show that 42% of readers work in banking, 26% in insurance, 9% in law and 57 ...

Wardour wins brief to relaunch Life magazine

publishing strategy. In the highly competitive health insurance marketplace customer retention is a key ... largest healthcare insurer and offers other financial and banking services. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.