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Carphone Warehouse creates personalised pack for new customers

05 Sep 2005 | by by Julia Pearlman

The pack provides details of the phone model, the service provider, tariffs, and insurance package. It also suggests other products and services based on the customer's purchase. Printing, mailing and fulfilment company Inc Direct worked with Carphone Warehouse's direct marketing agency WDMP to develop ...

Insurance group withdraws 'racist' mailing after complaint

24 Aug 2005 | by by Julia Pearlman

LONDON - Insurance firm Lifestyle Services Group has been ordered to withdraw a leaflet featuring...The firm was promoting its identity theft insurance, which aims to protect victims of stolen or forged identity documents such as a passport or driving licence. The leaflet showed four black men ... distributed three versions of the leaflet promoting its service to mobile phone insurance customers of its ...

Energy supplier SSE looks to improve customer relations

22 Jun 2005 | by by Ben Carter

's first power utility client. The agency's other clients include HSBC, Standard Life Insurance ...

Michael Winner dropped from Esure ads in favour of rodent

24 May 2005 | by by Julia Pearlman

and starred in the insurer's advertising since October 2002 when the group shifted its creative in ... founded Direct Line Insurance, to create the Direct Line red phone in the 1980s. Peter Wood, esure's chairman and group marketing director, said: "In developing a new icon for 21st century internet insurance ...

Database segmentation to aid Home Service cross-sell

01 Feb 2005 | by Daniel Farey-Jones,

products that it offers. These include electrical wiring cover, plumbing and drainage insurance and Home ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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