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Media: Zed media wins gocompare.com account

01 Dec 2006

Zed Media has won the media planning and buying account for the new online insurance comparison

Yahoo! Big Idea Chair: A feast of Fred & Farid

01 Dec 2006

for banks and insurance houses, the stuff that the other teams didn't want to do. So we stole the keys ...

Brand Health Check: Egg

15 Nov 2006

from interest payments. In addition, sales of payment-protection insurance had fallen, following ...

Media: All about ... Group trading in the digital arena

13 Oct 2006

-sense insurance policy when it comes to ensuring that advertisers get the best possible value. - Increasingly ...

Digital Mobile: Search still on hold

11 Oct 2006

and advertisers that there is a role for search engines on mobile phones. CASE STUDY - ADMIRAL INSURANCE Admiral, which provides insurance for younger drivers, had three objectives for its mobile search ... interested in buying car insurance, and promote its new MultiCar insurance policy, which offers lower ...

Digital Mobile: The age of immediacy

11 Oct 2006

remotely access all this information. The insurance side of the AA's business may also be overhauled ... recovery and congestion charging to insurance continues to grow. With consumers' use of mobile phones ...

Aviva invites agencies to pitch for its £4m online account

06 Oct 2006 | by Noel Bussey

The company has approached 15 agencies to tender for the £4 million account, which will cover Norwich Union Insurance, Norwich Union Life and all of the RAC. The longlist will be cut down to a shortlist of between four and six agencies. AKQA, the incumbent on the account, has been asked to re ...

John Lewis Partnership readies greenbee launch

04 Oct 2006 | by Ed Kemp

The online business will offer a range of greenbee-branded products, including as-yet unspecified home services. The company is launching with two home and travel insurance products; life and pet insurance, travel booking and leisure offerings will follow. Greenbee is partnering with specialists ...

Andrew Walmsley on digital: E-tailers should heed offline lessons

20 Sep 2006

come online. The high street is not alone in feeling the pressure. Last week, insurer Aviva ... that more than 50% of its motor insurance is now sold online. This has sparked a flurry of acquisitions ...

The Work: New campaigns - UK

01 Sep 2006

insurance service. The ad, created by Mortimer Whittaker O'Sullivan, opens on a farmhouse. Around the back ... insurance companies waste money by running call-centres. As he walks around the farm, the man explains how ... adspend. The company is headed by Andrew Blowers, a former Churchill Insurance board director, and has ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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