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Direct agency of the year - Rapier

15 Dec 2006 | by by Staff

, featuring "the AA team", to promote how much money its customers could save on car insurance. The agency ... existing clients: ING Direct awarded Claydon Heeley its home insurance and mortgages business; it won ...

Swiftcover hands email marketing to Mailtrack

14 Dec 2006 | by by Daniel Farey-Jones

LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company...The insurer launched in mid-2005 with a £12m marketing budget and a positioning that poured scorn on call centres. It is aiming to ramp up its sales significantly in 2007. Mailtrack has been appointed ... their car insurance over the internet. Tina Shortle, marketing director at Swiftcover, said: "Email is a ...

Tri-Direct hires former BT business analyst Ash

07 Dec 2006 | by by Joe Lepper

While at BT, he was responsible for web analytics for BT's online activity and his previous roles include a stint as web development manager at Telewest. A priority for Ash in his new role will be to develop digital activity for three of the firm's clients, insurer Hiscox, Vue Cinemas and serviced offices ...

Michaelides & Bednash and Kitcatt Nohr join IPA

06 Dec 2006 | by by Alex Donohue

, Marc Nohr, Vonnie Alexander and Jeremy Shaw. It recently landed Aviva's £20m motor and niche insurance ...

Hotline: Kitcatt Nohr awarded Norwich Union account

24 Nov 2006

for Norwich Union's motor, travel and pet insurance brands. The agency will handle direct mail, responsive

Gmap uses Trader Data for new customer services data

23 Nov 2006 | by by Amy Dry

as leading insurers and finance companies. Kirk Dobie, managing director of Gmap, said: "We chose Trader ...

Kitcatt Nohr wins £20m Aviva direct marketing account

22 Nov 2006 | by by Claire Billings

for its motor and niche insurance products without a pitch....Kitcatt Nohr has been appointed to work across the lion's share of the company's insurance products including motor, pet and travel. The business will include direct mail and response advertising ... Andrews Aldridge and the incumbent, Bright, earlier this year. The insurance business was previously ...

Direct News brief: UIA targets customers with direct drive

15 Nov 2006

UIA, the not-for-profit insurance provider, is targeting prospective customers with direct activity

Direct News brief: Insurex launches direct campaign

15 Nov 2006

Insurex, the insurance brand, is launching a direct campaign created by Inferno. The work

Havas reports small rise in third-quarter revenue

06 Nov 2006 | by by Daniel Farey-Jones

the $250m creative account for US car insurer Progressive Direct and MPG winning the £240m French media ...

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