LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer". In August this year, the company ... the cursor keys to throw snowballs at the naughty elves. Churchill, the insurer's iconic nodding dog, also ...
McLaren signed a five-year sponsorship deal with Spanish bank Banco Santander in October and recently unveiled a partnership with Spanish insurance firm Mutua Madrilena. Aigo's logo will grace the cars and race suits of two-time world champion Fernando Alonso, who joins McLaren from Renault ...
LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company...The insurer launched in mid-2005 with a £12m marketing budget and a positioning that poured scorn on call centres. It is aiming to ramp up its sales significantly in 2007. Mailtrack has been appointed ... their car insurance over the internet. Tina Shortle, marketing director at Swiftcover, said: "Email is a ...
While at BT, he was responsible for web analytics for BT's online activity and his previous roles include a stint as web development manager at Telewest. A priority for Ash in his new role will be to develop digital activity for three of the firm's clients, insurer Hiscox, Vue Cinemas and serviced offices ...
, Marc Nohr, Vonnie Alexander and Jeremy Shaw. It recently landed Aviva's £20m motor and niche insurance ...
CFS, the umbrella brand for The Co-operative Bank, The Co-operative Insurance Society and internet bank Smile, will provide content and support to the website ethical-junction.org . Its support for the site builds on the brand's well-known ethical stance, which includes its ethical banking policies ...
for respondents remained sporting success. When insurance company AIG signed a £56.5m, four-year shirt sponsorship ...
as leading insurers and finance companies. Kirk Dobie, managing director of Gmap, said: "We chose Trader ...
LONDON - Tesco Personal Finance has had a complaint against a TV ad for its home insurance upheld...Insurance. For a limited time, you'll get a 50% discount when you buy online. That's half price. Or put another way: pay for upstairs, get downstairs free. Tesco Home Insurance. Every little helps." The on ... . One viewer, who had previously been given a home insurance quotation and was quoted a price of only ...
the $250m creative account for US car insurer Progressive Direct and MPG winning the £240m French media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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