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Online insurer uses viral game to drive consumer quotes

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer". In August this year, the company ... the cursor keys to throw snowballs at the naughty elves. Churchill, the insurer's iconic nodding dog, also ...

Tri-Direct hires former BT business analyst Ash

While at BT, he was responsible for web analytics for BT's online activity and his previous roles include a stint as web development manager at Telewest. A priority for Ash in his new role will be to develop digital activity for three of the firm's clients, insurer Hiscox, Vue Cinemas and serviced offices ...

Michaelides & Bednash and Kitcatt Nohr join IPA

, Marc Nohr, Vonnie Alexander and Jeremy Shaw. It recently landed Aviva's £20m motor and niche insurance ...

Jaywing launches service to help campaign timing

The service is launching with three products: New Baby, with data on 95% of births and suitable for maternity products as well as life insurance; Kid's Birthday, which is targeted at toy firms and the financial services sector; and Moving House, which Jaywing is targeting at a raft of sectors including DIY ...

APA picks Square One's King as next chairman

turnover of £7.5m and has a client roster including Churchill Insurance, Gala Bingo and Marks Spencer ...

Dig For Fire bolsters operations with four hirings

for campaign planning for Budget Insurance and Travis Perkins. Caine joins from CMS Advertising in Leeds, and will now be working on accounts for Co-operative Insurance, Magna and Little Chef. Dalton has more than ... for VisitScotland and Procter Gamble, and will now work on accounts for Holiday Inn, Budget Insurance ...

TNS appoints Moxley to senior customer insight role

will initially focus on financial services, insurance, retail and telecom sectors in North America and also ways ...

IAB launches study into effectiveness of car campaigns

a purchase, with 40.6% of participants using the internet to access information on car insurance ...

TILT expands Asrecommended range of door-to-door titles

response." The directory element will still remain with listings for car manufacturers, insurance, car ... launched the AsRecommended Insurance in 2003 in partnership with UK insurance firms, it has produced ...

Ellor to direct new planning strategy at TDA

Ellor joined the direct marketing agency as a planner in June last year and has helped develop and reposition strategies for the accounts including AA Insurance, Alliance Leicester, Matalan and Npower. Ellor said : "My goal is to build on TDA's position as a strategic, creative agency and ensure ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.