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Power 100: Next Generation 2006

of econometric modelling to brand architecture. Career highlights include relaunching Privilege Insurance in 2004 ... overseen an overhaul of the insurance brand, he has now transferred his skills to the mobile sector ...

ASA upholds complaint against Tesco home insurance ad

LONDON - Tesco Personal Finance has had a complaint against a TV ad for its home insurance upheld...Insurance. For a limited time, you'll get a 50% discount when you buy online. That's half price. Or put another way: pay for upstairs, get downstairs free. Tesco Home Insurance. Every little helps." The on ... . One viewer, who had previously been given a home insurance quotation and was quoted a price of only ...

Mark Ritson on branding: Three wrongs that show what's right

quite remarkable job on its insurance brand. MetLife has not one, not two, but seven different levels ... '. - MetLife is one of the oldest insurance companies in the US. It operates an extensive web resource, called ...

Power 100 marketers of 2006

-Lucky the Dog, it will do so under the stewardship of Holliday-Williams, whom the Royal SunAlliance insurer ...

The Work: New Campaigns - UK

INSURANCE - THE AA TEAM Project: The AA Team Client: David Tyers, head of marketing, AA Insurance Brief: Develop the AA's reputation as an insurance broker that will get you the best deal Creative agency: Rapier ... THE LOWDOWN The AA is putting £10 million behind a direct response TV campaign to promote its insurance ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.