21 Dec 2006
| by by Joanne Payne
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...to its homepage .
This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer".
In August this year, the company ...
the cursor keys to throw snowballs at the naughty elves. Churchill, the insurer's iconic nodding dog, also ...
20 Dec 2006
Those in companies with 101-200 employees are paid most, earning £36, 450; those in the smallest firms earn least. Half of marketers in
this role have health insurance and 16% drive a company car, which is
most likely to be a Honda.
SALARY BY COMPANY SIZE
£1-10 employees ...
14 Dec 2006
| by by Daniel Farey-Jones
LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company...The insurer launched in mid-2005 with a £12m marketing budget and a positioning that poured scorn on call centres. It is aiming to ramp up its sales significantly in 2007.
Mailtrack has been appointed ...
their car insurance over the internet.
Tina Shortle, marketing director at Swiftcover, said: "Email is a ...
13 Dec 2006
More Th>n is looking to add a legal-advice division called More Th>n Legal. At present, the insurer
06 Dec 2006
| by David Quainton
Financial Dynamics, whose headline deal was insurance company Aviva's purchase of life insurer AmerUs ...
06 Dec 2006
| by by Jeremy Lee
LONDON - More Th>n, the Royal & SunAlliance-owned insurance brand, is dropping the 'Normal is great...director, was parachuted in as his boss. Scaife later joined Post Office Insurance as marketing director ...
, but the agency parted company with the insurer one year later and the creative idea was subsequently adapted ...
01 Dec 2006
| by by Amy Dry
CFS, the umbrella brand for The Co-operative Bank, The Co-operative Insurance Society and internet bank Smile, will provide content and support to the website ethical-junction.org .
Its support for the site builds on the brand's well-known ethical stance, which includes its ethical banking policies ...
01 Dec 2006
Zed Media has won the media planning and buying account for the new online insurance comparison
01 Dec 2006
The agency picked up the business after a nine-month pitch that came
down to a final shoot-out against the incumbent, McCann Erickson. Krung Thai Axa was formed earlier in the year as a joint venture between
Thailand's largest bank and Axa, the French insurance giant. Grey's first work will be a TV ...
29 Nov 2006
| by by Staff
LONDON - Brit Insurance has increased its investment in English cricket by becoming the official...The company, which has agreed a four-year deal, will be entitled to perimeter branding and revolving billboards at Test matches and one-day internationals.
The Test Match grounds include Headingley, Edgbaston, Old Trafford, Trent Bridge and Chester-le-Street.
Earlier this year, Brit Insurance ...