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Online insurer uses viral game to drive consumer quotes

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer". In August this year, the company ... the cursor keys to throw snowballs at the naughty elves. Churchill, the insurer's iconic nodding dog, also ...

Aigo signs up as partner to Vodafone McLaren Mercedes

McLaren signed a five-year sponsorship deal with Spanish bank Banco Santander in October and recently unveiled a partnership with Spanish insurance firm Mutua Madrilena. Aigo's logo will grace the cars and race suits of two-time world champion Fernando Alonso, who joins McLaren from Renault ...

Barcelona tops world football sponsorship table

for respondents remained sporting success. When insurance company AIG signed a £56.5m, four-year shirt sponsorship ...

Aviva awards online work to Glue and Good Technology

LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...It is understood that WPP-owned Good Technology will become the lead agency on the account, handling digital work for Norwich Union Insurance and Norwich Union Life. Glue London will oversee the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ...

McLaren signs five-year deal with Banco Santander

The deal follows on from the announcement by McLaren last week of a corporate partnership between the team and Spanish insurance group Mutua Madrilena. Like Mutua Madrilena, Santander was attracted to McLaren because it will feature 2007 double world champion and Spaniard Fernando Alonso at the car's wheel ...

Jaywing launches service to help campaign timing

The service is launching with three products: New Baby, with data on 95% of births and suitable for maternity products as well as life insurance; Kid's Birthday, which is targeted at toy firms and the financial services sector; and Moving House, which Jaywing is targeting at a raft of sectors including DIY ...

The Work: New campaigns - The world

ST PAUL TRAVELERS - INSURANCE. IN-SYNCH - US CREDITS Project: Insurance. In-synch Clients ... communications, St Paul Insurance Brief: Present Travelers as a company that delivers insurance that keeps pace ... St Paul Travelers, the second-largest insurance underwriter in the US. Under the theme "Insurance ...

Saga extends sponsorship of Snooker Masters until 2009

LONDON - Saga Insurance has extended its sponsorship of the Snooker Masters until 2009....The three-year extension, which was brokered by sports marketers IMG, will make Saga Insurance ... next year. Saga Insurance has not disclosed the deal amount, but it is understood to be worth seven figures. The company said it hoped the deal would help promote Saga Insurance products to snooker fans ...

Timetable for Olympic sponsors application announced

Companies from six sectors will be asked to tender for sponsorship of the Olympic Games and Paralympic Games this year. Those categories are banking, insurance, utilities (gas and electricity), oil and gas, automotive and telecoms. An invitation to tender for those in the banking and insurance sectors ...

Post Office to roll out in-store consumer magazine

of services on offer in branches. These include credit cards, gift vouchers, travel insurance and mobile phone ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.