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Aigo signs up as partner to Vodafone McLaren Mercedes

15 Dec 2006 | by by Natalie Paris

McLaren signed a five-year sponsorship deal with Spanish bank Banco Santander in October and recently unveiled a partnership with Spanish insurance firm Mutua Madrilena. Aigo's logo will grace the cars and race suits of two-time world champion Fernando Alonso, who joins McLaren from Renault ...

Gmap uses Trader Data for new customer services data

23 Nov 2006 | by by Amy Dry

as leading insurers and finance companies. Kirk Dobie, managing director of Gmap, said: "We chose Trader ...

Aviva awards online work to Glue and Good Technology

22 Nov 2006 | by by Gareth Jones

LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...It is understood that WPP-owned Good Technology will become the lead agency on the account, handling digital work for Norwich Union Insurance and Norwich Union Life. Glue London will oversee the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ...

Can you get stand-out by joining other brands?

31 Jul 2006 | by by Ben Allan

door-to-door, direct mail and inserts. It can group brands from one product sector such as insurance ...

BMW and Mini Financial Services to offer prize draw through NDL Group

07 Jun 2006 | by by Alex Donohue

accounts, ISAs and bonds, home and motor insurance, and travel insurance policies. Customers ... for maintaining their home and motor insurance, and travel insurance policies. BMW savings accounts, Isas ... accounts, Isas and bonds and travel insurance, will receive the same number of prize draws entries ...

The Work: Private View

05 May 2006

here is that it presumes that we know that they are talking about insurance, and if we don't get ... as they talk about benefits of their insurance policies, so you get it and can sit back and enjoy the quiet ... an insurer would like to attract; it's certainly one way to promote the positive side of a negative category ...

Swiftcover.com backs Formula 1 coverage on ITV

04 Apr 2006 | by by Staff

LONDON - Swiftcover.com, the online insurance company, is to sponsor ITV's Formula 1 coverage.

The Work: New Campaigns - UK

10 Mar 2006

up for its cheaper car insurance. Lumley is joined by the former footballer Ian Wright, proving ...

Kwik-Fit appoints RedEye to improve website marketing

06 Mar 2006 | by by Suzanne Bidlake

LONDON - Kwik-Fit Insurance Services has signed up RedEye to sharpen the marketing of its website...programmes. Kwik-Fit provides insurance for cars, breakdowns, travel, home contents and buildings ... will then track the emails and measure the success of the campaign. Michael Lynch, Kwik-Fit Insurance Services ...

Autocar to launch in Italy as Haymarket and De Agostini partner

01 Mar 2006 | by by Daniel Farey-Jones

Known in the UK for its partworks titles, De Agostini is an Italian multinational spanning media, lotteries, insurance and finance. The two publishers plan further licensing deals for Haymarket titles, allowing De Agostini to establish a consumer newsstand magazine portfolio in Italy. Under editor Luca ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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