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The Work: New campaigns - UK

insurance service. The ad, created by Mortimer Whittaker O'Sullivan, opens on a farmhouse. Around the back ... insurance companies waste money by running call-centres. As he walks around the farm, the man explains how ... adspend. The company is headed by Andrew Blowers, a former Churchill Insurance board director, and has ...

The Work: New Campaigns - UK

Client: Churchill Insurance Brief: Get people to challenge Churchill to get them a better insurance ... road trip in the insurance brand's first TV advertising from WCRS. The TV spots take the eponymous ... "challenge Churchill" to give them a better deal on their car insurance. In one scene, a crowd gathers ...

Careers: What's it really like inside - Cobra Beer

? Salaries are competitive for the sector and benefits include private health insurance and share options. We ...

News Analysis: When can food be deemed safe?

that has led insurance underwriters to predict a rise in the number of product recalls. The main law ... of producers to turn to insurance firms to help protect them from the cost; Cadbury has estimated that its ... the regulations should help avoid legal wrangles, up-to-date insurance cover and well-briefed PRs will remain ...

Sales promotion: Give and take

-based.' As well as taking heed of promotional marketing law, you should not overlook insurance. Experienced sales ... appropriate insurance, you may find yourself footing the bill for the shortfall, as Hoover did in 1992 ...

The Work: Private View

here is that it presumes that we know that they are talking about insurance, and if we don't get ... as they talk about benefits of their insurance policies, so you get it and can sit back and enjoy the quiet ... an insurer would like to attract; it's certainly one way to promote the positive side of a negative category ...

The Work: New Campaigns - UK

travellers up for their holidays and to sell services such as hotel bookings, car hire, insurance ...

Media: TalkSPORT secures official partners for World Cup coverage

, Nationwide, Sure for Men Sport, Budget Van Insurance and Ford are all supporting the station's coverage

The Work: Private View

to be posh or old to get in. What a perfect fit, just like car insurance ... now, with just four (get it?) years' no claims, you can get the best deals when it comes round to redoing the car insurance. Hmm ... lanes! 1. PRIVILEGE Project: Golf Client: Michael Gillan, marketing manager for car insurance ...

Work: New Campaigns - UK

" on their motor, home and pet insurance. Royal C Saatchi Writers: Paul Pickersgill, Joe Miller Art directors ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.