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Online insurer uses viral game to drive consumer quotes

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer". In August this year, the company ... the cursor keys to throw snowballs at the naughty elves. Churchill, the insurer's iconic nodding dog, also ...

Aigo signs up as partner to Vodafone McLaren Mercedes

McLaren signed a five-year sponsorship deal with Spanish bank Banco Santander in October and recently unveiled a partnership with Spanish insurance firm Mutua Madrilena. Aigo's logo will grace the cars and race suits of two-time world champion Fernando Alonso, who joins McLaren from Renault ...

Media agency of the year - Carat

and the Department for Transport, among others. In the case of Shelia's Wheels, Carat had to convince the insurer ...

Swiftcover hands email marketing to Mailtrack

LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company...The insurer launched in mid-2005 with a £12m marketing budget and a positioning that poured scorn on call centres. It is aiming to ramp up its sales significantly in 2007. Mailtrack has been appointed ... their car insurance over the internet. Tina Shortle, marketing director at Swiftcover, said: "Email is a ...

Tri-Direct hires former BT business analyst Ash

While at BT, he was responsible for web analytics for BT's online activity and his previous roles include a stint as web development manager at Telewest. A priority for Ash in his new role will be to develop digital activity for three of the firm's clients, insurer Hiscox, Vue Cinemas and serviced offices ...

Michaelides & Bednash and Kitcatt Nohr join IPA

, Marc Nohr, Vonnie Alexander and Jeremy Shaw. It recently landed Aviva's £20m motor and niche insurance ...

Co-operative Financial Services sponsors ethical directory

CFS, the umbrella brand for The Co-operative Bank, The Co-operative Insurance Society and internet bank Smile, will provide content and support to the website ethical-junction.org . Its support for the site builds on the brand's well-known ethical stance, which includes its ethical banking policies ...

Barcelona tops world football sponsorship table

for respondents remained sporting success. When insurance company AIG signed a £56.5m, four-year shirt sponsorship ...

Brit Insurance partners Test grounds in four-year deal

LONDON - Brit Insurance has increased its investment in English cricket by becoming the official...The company, which has agreed a four-year deal, will be entitled to perimeter branding and revolving billboards at Test matches and one-day internationals. The Test Match grounds include Headingley, Edgbaston, Old Trafford, Trent Bridge and Chester-le-Street. Earlier this year, Brit Insurance ...

Zed Media to handle gocompare.com

account for new online insurance quotation comparison site, gocompare.com..... Gocompare.com offers quotations for car, home, bike and van insurance and aims to rival existing internet quotation site, confused.com. Part of the Admiral Group, confused.com launched its car insurance comparison ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.