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Whiteoaks wins voice-ID remit

such as financial services and insurance. Whiteoaks account manager Sarah Brambley leads the account, reporting ...

ICT firm Nscglobal enlists Berkeley for UK campaign

vendor and IT training firm. Valtech, whose clients include BMW, Nationwide Insurance ...

Digital Mobile: Search still on hold

and advertisers that there is a role for search engines on mobile phones. CASE STUDY - ADMIRAL INSURANCE Admiral, which provides insurance for younger drivers, had three objectives for its mobile search ... interested in buying car insurance, and promote its new MultiCar insurance policy, which offers lower ...

Digital Mobile: The age of immediacy

remotely access all this information. The insurance side of the AA's business may also be overhauled ... recovery and congestion charging to insurance continues to grow. With consumers' use of mobile phones ...

FTI says PR is 'crucial' to global business growth

services for clients in the insurance, legal, manufacturing and utility industries. 1989 FTI handles its ...

The Work: New Campaigns - UK

Client: Churchill Insurance Brief: Get people to challenge Churchill to get them a better insurance ... road trip in the insurance brand's first TV advertising from WCRS. The TV spots take the eponymous ... "challenge Churchill" to give them a better deal on their car insurance. In one scene, a crowd gathers ...

Text 100 bags IT fraud business

, which floated on the stock market in April, also uses its systems to identify false insurance claims ...

Cameron Wells on software account

The Manchester B2B marcoms specialist is to handle trade and technical media relations for Polaris’s e-commerce portal, imarket. Targeted at the insurance industry, imarket allows brokers to trade online with commercial insurance firms and underwriters. Although not for consumers, it works in a ...

The Work: Private View

here is that it presumes that we know that they are talking about insurance, and if we don't get ... as they talk about benefits of their insurance policies, so you get it and can sit back and enjoy the quiet ... an insurer would like to attract; it's certainly one way to promote the positive side of a negative category ...

The Work: Private View

to be posh or old to get in. What a perfect fit, just like car insurance ... now, with just four (get it?) years' no claims, you can get the best deals when it comes round to redoing the car insurance. Hmm ... lanes! 1. PRIVILEGE Project: Golf Client: Michael Gillan, marketing manager for car insurance ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.