21 Dec 2006
| by by Joanne Payne
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...to its homepage .
This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer".
In August this year, the company ...
the cursor keys to throw snowballs at the naughty elves. Churchill, the insurer's iconic nodding dog, also ...
20 Dec 2006
Those in companies with 101-200 employees are paid most, earning £36, 450; those in the smallest firms earn least. Half of marketers in
this role have health insurance and 16% drive a company car, which is
most likely to be a Honda.
SALARY BY COMPANY SIZE
£1-10 employees ...
20 Dec 2006
| by Robert McLuhan
that customers are six times less likely
to churn if they have invested in service insurance. The death ...
20 Dec 2006
| by Ed Kemp
's fourth-biggest insurer
planning to increase its spend further in 2007, it should become even
more ...
15 Dec 2006
| by by Natalie Paris
McLaren signed a five-year sponsorship deal with Spanish bank Banco Santander in October and recently unveiled a partnership with Spanish insurance firm Mutua Madrilena.
Aigo's logo will grace the cars and race suits of two-time world champion Fernando Alonso, who joins McLaren from Renault ...
15 Dec 2006
| by by Staff
, featuring "the AA team", to promote how much money its customers could save on car insurance.
The agency ...
existing clients: ING Direct awarded Claydon Heeley its home insurance and mortgages business; it won ...
14 Dec 2006
| by by Staff
and the Department for Transport, among others.
In the case of Shelia's Wheels, Carat had to convince the insurer ...
14 Dec 2006
| by by Staff
, don't forget, Fallon is the agency that killed off Lucky the Dog in a genre-defying insurance campaign ...
14 Dec 2006
| by by Daniel Farey-Jones
LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company...The insurer launched in mid-2005 with a £12m marketing budget and a positioning that poured scorn on call centres. It is aiming to ramp up its sales significantly in 2007.
Mailtrack has been appointed ...
their car insurance over the internet.
Tina Shortle, marketing director at Swiftcover, said: "Email is a ...
13 Dec 2006
Insurance, where she was privilege business manager. Other previous roles have included a stint at MBNA.