The World: Shanghai - P&G tops bids at China's TV network auction
07 Dec 2007
The auction reported an 18 per cent increase over 2006, netting total bids worth eight billion yuan ($1 billion). P&G led the field, spending 486 million yuan. Yili, the Chinese dairy giant, was its closest rival with an outlay of 374 million yuan. China Life Insurance ranked third, spending 278 ...



