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Aegis acquires Australian agency Apollo Group

Apollo s services cover all areas of promotional marketing, including consumer promotions, promotional printing onto game cards and packaging, experiential marketing and promotional insurance programmes. Its clients include Coca-Cola, Foster s, New Zealand Telecom and Nestle. The agency has also ...

The iD Factor launches specialist panels

LONDON - The iD Factor has created 22 specialist panels covering markets including insurance...The online fieldwork specialist has pre-profiled 145,000 UK consumer members of its Home of Research panel. The members have elected to join one of several Home of... panels, including insurance, gambling, wine, medicine, automotive, internet, travel and finance. Detailed information held on the new ...

DMGT acquires more UK jobs websites for £10m

of insurance and financial services. ...

YouGov to raise £27m to fund expansion

in the financial, FMCG, healthcare and insurance sectors. The company currently holds a 32% stake in Polimetrix ...

LV= signs up to Experian's Fusion service

LONDON - LV=, the financial services and insurance company formerly known as Liverpool Victoria

Alterian reveals strong profit growth in annual results

The company expanded in the last 12 months through the acquisition of Dynamics Direct and Nvigorate. Its UK revenues grew by 9% in the year to March 31 to reach 7.1m, and it won a number of contracts including those from a major building society, an insurance company, several retailers, an airline and a ...

TMN appoints managing director to online divisions

the International Herald Tribune, the World Press Group and Churchill Insurance. Activity ranges from bespoke ...

Tequila\ bolsters creative team with Dunford appointment

Dunford, who began his career at CDP working on accounts for KPMG and Guardian Insurance, will join Sanjay Patel, who has been made junior art director, and Zahid Rehman, who has been appointed junior copywriter. The creative trio will report directly to Cordell Burke, executive creative director ...

HSBC set to muscle in on insurance market

LONDON - HSBC is launching an insurance brand in conjunction with Aviva, which will be backed by a...in the UK general insurance market. At present, HSBC has only a 1% share of car and house insurance ... the insurer. HSBC is hoping to boost the proportion of profits it makes from insurance from 10% to 20 ... punched below its weight in insurance ... We are going to put a lot more emphasis on insurance than we ...

Study criticises credit card sector's loyalty efforts

are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.