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Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

, the women s motor insurance brand owned by Esure, it might seem as if the Pink Sheilas have been on our ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...

Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

.01 2 Cosmos 5.61 4.55 -1.06 n/a 3 3 5.01 4.04 -0.97 -0.87 4 More Than Insurance ...

The World: Shanghai - P&G tops bids at China's TV network auction

07 Dec 2007

The auction reported an 18 per cent increase over 2006, netting total bids worth eight billion yuan ($1 billion). P&G led the field, spending 486 million yuan. Yili, the Chinese dairy giant, was its closest rival with an outlay of 374 million yuan. China Life Insurance ranked third, spending 278 ...

Flight Centre launches two specialist websites

23 Nov 2007 | by Jacquie Bowser

Roundtheworldexperts.co.uk is targeted at backpackers and provides personal advice and recommendations from travel experts on all aspects of a trip, from flights and insurance, to hostels, hotels and day trips. A section on the site called talk to our experts includes profiles of all consultants ...

Thoroughly modern mothers

23 Oct 2007 | by Jane Bainbridge

in beauty and we drew them in equal numbers with the same campaign, she says. Car insurance is a less ... . From the onset, the brand aimed to speak to women in a way that no other car insurer had done before. We wanted to bring originality and humour to insurance, which is often seen as dull and a somewhat ...

Dare and i-level part company with the AA

18 Oct 2007 | by Kunal Dutta

s insurance and financial services, could inherit Dare s portion of the business, which includes web build ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

M&S drops Jodie Kidd over drugs sting

24 Sep 2007 | by Alex Donohue

insurance. It is the second time this year that Marks Spencer has had to drop one of its major ...

Rias sponsors National Trust walking campaign

03 Sep 2007 | by Charlie McCathie

LONDON - Insurance company Rias is sponsoring a walking campaign launched by the National Trust

Ditch the name, not the customers

07 Aug 2007 | by Jane Simms

Marathon, Opal Fruits, Midland Bank, Jif - there is no shortage of seemingly successful brands cut off in their prime, and there could be plenty more to come. Last month, the chief executive of insurance company Aviva admitted he was considering scrapping the Norwich Union name, utilities firm E ...

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