to remove filtersToyota appoints The Listening Company for contact work
13 Nov 2007 | by Alex Donohue
programme, which offers motorists RAC Roadside Assistance and discounts on insurance packages. The agency ...
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Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
.01 2 Cosmos 5.61 4.55 -1.06 n/a 3 3 5.01 4.04 -0.97 -0.87 4 More Than Insurance ...
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
in beauty and we drew them in equal numbers with the same campaign, she says. Car insurance is a less ... . From the onset, the brand aimed to speak to women in a way that no other car insurer had done before. We wanted to bring originality and humour to insurance, which is often seen as dull and a somewhat ...
Dare and i-level part company with the AA
18 Oct 2007 | by Kunal Dutta
s insurance and financial services, could inherit Dare s portion of the business, which includes web build ...
City Republic: Ford, Virgin Money and Google versus Yahoo!
15 Oct 2007 | by Stephen Foster
Branson s Virgin Group said it had teamed up with, among others, insurance giant AIG to make an offer ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...
Saga and AA to consolidate media within months
25 Jun 2007 | by Daniel Farey-Jones
-sell insurance and other financial products to customers. He added they saw significant advantages in combining ...
Ethical marketing
22 May 2007 | by Helen Edwards
. Who s doing it: Insurance company Aviva. Its latest ad campaign declares that the firm s strategy ... the first insurer to go carbon-neutral worldwide . What this means in practice, or whether it is relevant ...
Study criticises credit card sector's loyalty efforts
02 May 2007 | by Alex Donohue
are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...
The new marketing metric: Net Promoter Score
21 Feb 2007 | by David Tiltman
Last July insurance giant Allianz invited analysts to its Munich headquarters for the day to discuss the issue of customer loyalty. During the session, it unveiled a scheme designed to boost its proportion of satisfied customers and deliver sustainable revenue growth. It was to be implemented globally ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
