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Marketing's Adwatch of the Year 2007

, the women s motor insurance brand owned by Esure, it might seem as if the Pink Sheilas have been on our ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...

Top 10 ads with the highest recall in a single week in 2007

to challenge Churchill on home insurance. ii. People tell how they saved money on car insurance ... Sheila s Wheels offering bonzer car insurance deals are among Adwatch s most recalled ads of the year ... , it s the first funny car insurance ad I ve seen in my life. It doesn t get better than a catchy tune sung ...

Measuring a brand's image against consumer experience

.01 2 Cosmos 5.61 4.55 -1.06 n/a 3 3 5.01 4.04 -0.97 -0.87 4 More Than Insurance ...

Sainsbury's adds two to customer titles range

insurance and money management. Ideas magazine will be prefixed by the corresponding season in which ...

Russia: A private view into Russia

, the spot was just trying too hard. I would have loved to have seen the original brief. The insurance ... about life insurance. The next spot I watched was a viral for Actimel (5). It has been shot ...

Power 100: Next Generation 2007

of marketing, mortgages and general insurance, HBOS Achievements Foster is one of the growing band of FMCG ...

Thoroughly modern mothers

in beauty and we drew them in equal numbers with the same campaign, she says. Car insurance is a less ... . From the onset, the brand aimed to speak to women in a way that no other car insurer had done before. We wanted to bring originality and humour to insurance, which is often seen as dull and a somewhat ...

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

M&S drops Jodie Kidd over drugs sting

insurance. It is the second time this year that Marks Spencer has had to drop one of its major ...

Adidas signs up as top-tier London 2012 partner

for the British teams. It joins official bank and insurance partner Lloyds TSB and EDF, the official energy ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.