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Mighty Boosh star lends voice to £30m More Th>N campaign

24 Dec 2008 | by Alex Brownsell

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year...Richie to gain cut-through. Each TV ad for home, motor and pet insurance will feature a different choice ...

Exeter Friendly Society launches medical insurance campaign

24 Dec 2008 | by Alex Brownsell

Private Medical Cover insurance offering.

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

22 Dec 2008 | by Staff

LONDON - Aviva, the international savings, investments and insurance group, will launch a major...largest insurer in the world. As our business becomes increasingly global, we need one name customers can ...

iCrossing leads Cornhill Direct search marketing strategy for new website

19 Dec 2008 | by Dan Leahul

LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing..., the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance and related products online. A further social media audit was conducted where insurance related items were ...

Nationwide's insurance ads won't show nasty bank manager character

17 Dec 2008 | by Alex Brownsell

LONDON - Nationwide's launch campaign for its latest range of insurance products will not feature...Instead, activity by creative agency Karmarama, will promote the brand's car insurance, which is being provided through a partnership with insurer LV=. The TV execution, which breaks on 5 January ... -month campaign, created by Guy Hedger, marketing director of general insurance at LV, includes outdoor, press ...

Top 10 ads with the highest recall in a single week in Adwatch 2008

17 Dec 2008 | by Staff

promotes discounts on car insurance. 06.08.08 ...

Marketing's Adwatch of the Year 2008

17 Dec 2008 | by Gail Kemp

this time around, a move that has coincided with a year-on-year cut in its TV spend. Insurance brand ...

Toluna launches low cost online poll

15 Dec 2008 | by Daniel Farey-Jones

." The product has been endorsed by Sophie Aspden, deputy manager for customer insight at HBOS General Insurance ...

City & Corporate: The Week in City & Corporate

12 Dec 2008

Aon has appointed Charles Willy as UK comms director. Willy has worked at the insurance giant for more than five years and was previously head of internal comms. His new role comprises internal comms ... GCI Group offices in all markets. AXA Direct and AXA Insurance in Northern Ireland has handed its PR ...

RBS customer insight director leaves

05 Dec 2008 | by Joe Thomas

LONDON - Nigel Grimes, the RBS Insurance customer insight director, has left the company without a...Grimes, a former AirMiles director of customer insight, joined the financial company in September 2007. The role at RBS was a newly created position, set up to improve retention and cross-selling across its insurance brands Direct Line, Churchill and Privilege. In February 2007 Grimes left AirMiles ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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