and insurers are also under pressure to be responsible in recruiting customers. The Financial Services ... are keen to be seen responding to customer concerns about waste and irrelevance. Insurer Norwich Union has ... (%) budget 1 General insurance 236,161,843 524,804,096 5.34 45.9 2 Credit and debit cards 124 ...
LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response...The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...
control of response advertising across car, travel and small business insurance....Nationwide announced in June it was entering into a six-year partnership with LV=, to begin in December. As part of the deal, LV= will provide all of Nationwide's branded travel and motor insurance products. A TV and print campaign to promote the venture is earmarked for January. Karmarama won ...
, including Domino's Pizza, Play.com, Endsleigh Insurance and STA Travel. ...
. Insurers may disclaim liability for any related losses. Suppliers may argue that they have a right to walk ...
LONDON - Prudential is to focus its promotional activity on its home and motor insurance services...The insurance company has briefed the agency to develop an integrated drive to promote the two key ... , online and direct work. The campaign is intended to increase its volume of car and home insurance policy customers, as well as cross-selling its other insurance products. Prudential, which is part of the RBS ...
work for its personal loans and motor insurance products. Both incumbents are expected to be asked ... director for AA Insurance Services, left the company in a restructure after the Saga sale went through ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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