Nationwide's insurance ads won't show nasty bank manager character
17 Dec 2008 | by Alex Brownsell
LONDON - Nationwide's launch campaign for its latest range of insurance products will not feature comedy actor Mark Benton.
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Exeter Friendly Society launches medical insurance campaign
24 Dec 2008 | by Alex Brownsell
LONDON - Exeter Friendly Society this week launched a national press campaign to promote its Private Medical Cover insurance offering.
Campaign: Public Affairs - Opening up a new insurance market
07 Nov 2008
Campaign: MarketGuard and the 2008 Budget Client: MarketGuard PR team: Lansons Communications Timescale: Oct 2007 - March 2008 Budget: £33,000 Last October, MarketGuard Insurance wanted to introduce insurance to protect homeowners' mortgages against interest-rate rises - a concept that could...
Digital & Direct: Yell scraps car insurance title
28 Oct 2008
Yell, the directories business, is withdrawing from the door-drop market just three months after launching its car insurance guide.
Swinton Insurance seeks direct agency
27 Oct 2008 | by Joe Thomas
LONDON - Swinton Insurance is searching for a direct marketing agency to handle its below-the-line account.
Media: All about ... Credit insurance
17 Oct 2008 | by Ian Darby
Media shops could be out of pocket with the credit crunch.
Carat wins Nationwide's £5m account for insurance work
14 Oct 2008 | by Arif Durrani
LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning and buying account for its new insurance business, set to launch in conjunction with Liverpool Victoria (LV=) in December.
Credit crunch hits media insurance
10 Oct 2008 | by Ian Darby
Media agency chiefs have warned that the credit crunch is hitting their ability to secure insurance cover on the media spend of vulnerable clients, leaving them exposed to greater risk and potential loss of business.
Credit crunch hits media insurance
09 Oct 2008 | by Ian Darby
LONDON - Media agency chiefs have warned that the credit crunch is hitting their ability to secure insurance cover on the media spend of vulnerable clients, leaving them exposed to greater risk and potential loss of business.
Churchill Insurance ad banned for misleading claims
20 Aug 2008 | by Charlie Neyra
LONDON - Churchill Insurance has been ordered to pull a TV ad featuring its famous bulldog.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
