to remove filtersPetplan launches 12 Days of Christmas campaign
18 Dec 2008 | by Dan Leahul
insurance agency Petplan.
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iCrossing leads Cornhill Direct search marketing strategy for new website
19 Dec 2008 | by Dan Leahul
LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing..., the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance and related products online. A further social media audit was conducted where insurance related items were ...
Toluna launches low cost online poll
15 Dec 2008 | by Daniel Farey-Jones
." The product has been endorsed by Sophie Aspden, deputy manager for customer insight at HBOS General Insurance ...
LV= in Christmas viral promo
08 Dec 2008 | by Sarah Crawley-Boevey
LONDON - LV=, the insurance, pensions and investment group, is launching a festive promo with a...information and insurance quotes, as well as giving players the chance to enter a prize draw to win Wii ...
Publicis acquires Chinese ad agency W&K Communications
02 Dec 2008 | by Jacquie Bowser
), Picc (Insurance), Tsingtao Beer and Daliyuan (Food). Guo Weijun and Wang Yi said: "We've continued ...
Opinion: Brand extensions
01 Dec 2008 | by Glenn Tutssel
that cater to their needs. Beyond this they must insure that their brand characteristics match the new ...
AXA launches online campaign to support My Budget Day
20 Nov 2008 | by Jacquie Bowser
LONDON - Insurance giant AXA has launched an online campaign to support its 'My Budget Day', which
Johnson & Johnson axes Olympic sponsorship
18 Nov 2008 | by Nikki Sandison
but it returned ManuLife's insurance category rights back to the 200 national organising committees and added ...
City Republic: Not Bretton Woods but not bad either
17 Nov 2008 | by Stephen Foster
closer, so there s a double reason for insurers and the like to invest. This is not quite as much ...
BR Video: IAB Engage delegates on social media and marketing
13 Nov 2008 | by Jacquie Bowser and Dan Leahul
sales at LoveFilm Nathan Harrington, affiliate marketing executive at Allianz Insurance Antony ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
