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Mighty Boosh star lends voice to £30m More Th>N campaign

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year...Richie to gain cut-through. Each TV ad for home, motor and pet insurance will feature a different choice ...

Exeter Friendly Society launches medical insurance campaign

Private Medical Cover insurance offering.

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

LONDON - Aviva, the international savings, investments and insurance group, will launch a major...largest insurer in the world. As our business becomes increasingly global, we need one name customers can ...

Nationwide's insurance ads won't show nasty bank manager character

LONDON - Nationwide's launch campaign for its latest range of insurance products will not feature...Instead, activity by creative agency Karmarama, will promote the brand's car insurance, which is being provided through a partnership with insurer LV=. The TV execution, which breaks on 5 January ... -month campaign, created by Guy Hedger, marketing director of general insurance at LV, includes outdoor, press ...

Top 10 ads with the highest recall in a single week in Adwatch 2008

promotes discounts on car insurance. 06.08.08 ...

Marketing's Adwatch of the Year 2008

this time around, a move that has coincided with a year-on-year cut in its TV spend. Insurance brand ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.