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RBS customer insight director leaves

LONDON - Nigel Grimes, the RBS Insurance customer insight director, has left the company without a...Grimes, a former AirMiles director of customer insight, joined the financial company in September 2007. The role at RBS was a newly created position, set up to improve retention and cross-selling across its insurance brands Direct Line, Churchill and Privilege. In February 2007 Grimes left AirMiles ...

John Lewis in customer magazine overhaul

Insiders say the move is part of a 'rationalisation' process at the retailer, and will spell the end of its Source magazine brand. John Brown currently publishes the title for John Lewis' direct-selling business, Greenbee, which sells home, insurance and travel products. Source, which is expected ...

Media: ITV revamps Priceterrier

Ads will appear across ITV's channels to promote the upgraded site. Consumers visiting the Friends Reunited and ITV Local websites will be directed to Priceterrier.com in the run-up to Christmas. ITV has also signed a tie-in with Beatthatquote to provide money and insurance products on the site. ...

Marketing Digital Report: Affiliate - Reward is its own virtue

. The result is that savvy shoppers can build up cash or points while buying anything from motor insurance ... insurance conversion up by 500% and white goods up 300%,' he explains. 'Business has grown so rapidly ...

Football shirt sponsorship market suffers drop

and the Netherlands - is now EUR 393.2m The number of shirts sponsorship deal with financial or insurance companies ...

Top 20 taglines financial brands may now regret

't worry if you can't, the brand in question (Life Insurance Corporation of India) is not entirely relevant ... count on us... Life Insurance Corporation Of India: Trust They Name is... WaMu: Whoo Hoo ...

Mutual insurers eye up joint campaign

The Association of Mutual Insurers (AMI) has called an inaugural national forum of building societies and mutual insurers to be held on 4 December at The Emirates Stadium in London. The event will aim ... and responsibility' with smaller brands, and will 'work with other societies where appropriate'. Insurance brand LV ...

Without engagement, nothing else matters

spots of Geico's car insurance brand shows that it has a much greater impact than those of better-financed rival insurance brands because the overall tonality of the various brand campaigns have an ironic, yet ...

The week in marketing: 18 November

Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...

Aviva hires British Gas' Jan Gooding for senior marketing role

LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its

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