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Mighty Boosh star lends voice to £30m More Th>N campaign

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year...Richie to gain cut-through. Each TV ad for home, motor and pet insurance will feature a different choice ...

Johnson & Johnson axes Olympic sponsorship

but it returned ManuLife's insurance category rights back to the 200 national organising committees and added ...

The week in marketing: 18 November

Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...

The Work: New Campaigns - The World

: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...

Yell pulls out of door-drop market

just three months after launching its consumer car-insurance guide.

Marketers build brand 'me' to promote their careers

for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...

Budweiser renews Manchester United sponsorship deal

with American insurance company AIG, which had to be rescued with an emergency loan from the US government last ...

Brand Health Check: John Lewis

realise they can have John Lewis at home. How many people know that insurance and travel company Greenbee ...

The dangers of stretching brand extensions too far

-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...

The Work: New Campaigns - UK

-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...

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