Search results for Insurance

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iCrossing leads Cornhill Direct search marketing strategy for new website

LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing..., the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance and related products online. A further social media audit was conducted where insurance related items were ...

Petplan launches 12 Days of Christmas campaign

insurance agency Petplan.

Without engagement, nothing else matters

spots of Geico's car insurance brand shows that it has a much greater impact than those of better-financed rival insurance brands because the overall tonality of the various brand campaigns have an ironic, yet ...

Farm lands £25m Confused.com task

. Since its launch nine years ago as a car insurance comparison site, Confused.com has produced its ... is an increasingly cluttered market. As well as moving into areas outside of car insurance, the company, which ... Hood, the chief ?executive of Confused.com, said: "We are the leading player in the car insurance ...

Newsquest launches online financial services channel

Newsquest's 132 local newspaper websites will offer access via their Money Channel section to BeatThatQuote.com's money and insurance comparison services across loans, mortgages, credit cards, banking, insurance, investments, pensions and annuities. James Curran, white label partnerships manager ...

Is the season of goodwill over?

, just days after the insurance giant had been bailed out by the US government. Similarly, last month, the Belgian insurance subsidiary of Fortis bank was forced to issue a public statement explaining a 150 ...

Yell pulls out of door-drop market

just three months after launching its consumer car-insurance guide.

Sainsbury's Bank extends behavioural email usage

LONDON - Sainsbury's Bank plans to extend its behavioural email strategy to its home insurance...insurance campaign run by customer data company RedEye, which also used behavioural analysis. RedEye ... 's Bank website, whether saving insurance quotes or abandoning them. Emails are sent which encourage re-visiting insurance quotes, or reiterating the benefits of Sainsbury's Bank insurance products. Stephen Paton, e ...

Marketers build brand 'me' to promote their careers

for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...

Marketing's Top 100 Direct Mail advertisers 2008

out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.