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Marketing's Adwatch of the Year 2008

this time around, a move that has coincided with a year-on-year cut in its TV spend. Insurance brand ...

The Work: New Campaigns - The World

rangoli ever created. DIRECT INSURANCE - MURPHY - ISRAEL CREDITS Project: Murphy Client: Direct Insurance Brief: Promote Direct Insurance's catastrophic coverage Creative agency: Shalmor Avnon Amichay ... been brought to life by an Israeli insurance company to promote its so-called "catastrophic coverage ...

Marketers build brand 'me' to promote their careers

for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...

The dangers of stretching brand extensions too far

-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...

The Work: New Campaigns - UK

-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...

The Work: Private view

/tutor, The Watford Creative Advertising Course at West Herts College Prudential (2). This car insurance commercial ... pothole or tailgater in sight. You wouldn't need car insurance if the world was really like this. There are far too many cliches and the resolution, "Insurance the way it should be", is one of those meaningless ...

McCain chips back health focus with £5m athletics tie

Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...

Co-operative Group 'divi' nearly doubles to £38m

Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...

The rise of the chief marketing officer

also notes with irony her own title - group director of strategy, marketing and customer at insurer RSA ...

Co-op campaign to 'link' portfolio

The campaign, which has been created by McCann Erickson, will show how the group's food, pharmacy, banking, insurance, funerals, travel, legal services and farming businesses are related, as part of the biggest rebranding in its history. The work will use the strap-line 'The Co-operative: good for everyone ...

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