to remove filtersMFI leaves McCann holding £1m ad bill
04 Dec 2008 | by Ian Darby
business without credit insurance. The bulk of the money is said to be owed to ITV and ?negotiations ...
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Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
this time around, a move that has coincided with a year-on-year cut in its TV spend. Insurance brand ...
John Lewis in customer magazine overhaul
02 Dec 2008 | by Nicola Clark
Insiders say the move is part of a 'rationalisation' process at the retailer, and will spell the end of its Source magazine brand. John Brown currently publishes the title for John Lewis' direct-selling business, Greenbee, which sells home, insurance and travel products. Source, which is expected ...
Brand Health Check: Land of Leather
28 Oct 2008 | by Miranda Fitzgerald
for allowing inadequately trained staff to sell payment protection insurance, and was accused of selling toxic ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...
Brand Health Check: John Lewis
16 Sep 2008 | by Joe Thomas
realise they can have John Lewis at home. How many people know that insurance and travel company Greenbee ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
for books, music, consumer electronics and insurance, one group of brands has lagged behind, resisting ...
City Republic: Walker move signals the end for Woollies
18 Aug 2008 | by Stephen Foster
earlier this year, won't be selling its insurance businesses Direct Line and Churchill after all ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...
The Work: New Campaigns - UK
08 Aug 2008
-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
