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LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...The world s fifth-largest insurance company is contacting digital agencies this week ahead of a pitch, and it intends to hire a roster of shops. Glue London, which handles digital advertising for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ...
Crampton is currently at life insurer Old Mutual in a top comms role, having joined in 2006 ( PRWeek , 30 November 2006). He joined SABMiller in 2005 from Brunswick ( PRWeek , 27 May 2005). Crampton had been at the City agency for five years, working with luxury goods company Pinault ...
LONDON - Bennetts, the motorbike insurance brand, is launching an online ad campaign to drive...execution advertises cheaper sports bike insurance. A new strapline appears in the ads to represent Bennett ... motorbike insurer . Mark Fells, associate director of marketing for Bennetts, said: The internet is often the first port of call for those seeking to renew their insurance; so it s vital to ensure a strong brand ...
, however, increased on the back of dealer incentives such as increased warranty cover, free insurance ...
the Institute of Insurance Brokers. Meanwhile ex-PR man Harvey receives up to 10,000 from PR agency Trimedia ...
by hiring ex-insurance boss Paul Thompson as its CEO. The two hedge funds, RAB Capital and SRM Global ...
LONDON - The international insurance company Insurance Australia Group is on the hunt for an agency...The company, which owns brands that include Hastings Direct, Equity Redstar and Equity Insurance ... range of products, from motor vehicle, household and personal accident insurance to roadside rescue ... into the UK by acquiring Hastings Insurance Services for 140 million in September 2006. The company went ...
Insurance giant AXA has brought in PR support for its lucrative online-only Swiftcover.com spin-off.....com promises cheap car and travel cover, with its online questionnaire allowing users to access insurance ... competition in a saturated market where online insurance sites and price comparison portals rely heavily on clever campaigns to differentiate themselves. Women s car insurance specialist Sheila s Wheels has ...
Royal & SunAlliance, the global insurance company, has parted with DDB and hired Hurrell and Dawson
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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