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Mighty Boosh star lends voice to £30m More Th>N campaign

24 Dec 2008 | by Alex Brownsell

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year...Richie to gain cut-through. Each TV ad for home, motor and pet insurance will feature a different choice ...

Exeter Friendly Society launches medical insurance campaign

24 Dec 2008 | by Alex Brownsell

Private Medical Cover insurance offering.

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

22 Dec 2008 | by Staff

LONDON - Aviva, the international savings, investments and insurance group, will launch a major...largest insurer in the world. As our business becomes increasingly global, we need one name customers can ...

iCrossing leads Cornhill Direct search marketing strategy for new website

19 Dec 2008 | by Dan Leahul

LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing..., the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance and related products online. A further social media audit was conducted where insurance related items were ...

Petplan launches 12 Days of Christmas campaign

18 Dec 2008 | by Dan Leahul

insurance agency Petplan.

Nationwide's insurance ads won't show nasty bank manager character

17 Dec 2008 | by Alex Brownsell

LONDON - Nationwide's launch campaign for its latest range of insurance products will not feature...Instead, activity by creative agency Karmarama, will promote the brand's car insurance, which is being provided through a partnership with insurer LV=. The TV execution, which breaks on 5 January ... -month campaign, created by Guy Hedger, marketing director of general insurance at LV, includes outdoor, press ...

Top 10 ads with the highest recall in a single week in Adwatch 2008

17 Dec 2008 | by Staff

promotes discounts on car insurance. 06.08.08 ...

Marketing's Adwatch of the Year 2008

17 Dec 2008 | by Gail Kemp

this time around, a move that has coincided with a year-on-year cut in its TV spend. Insurance brand ...

Barra appointed SEO manager at Cheeze

16 Dec 2008 | by Nick Johnstone

. Clients include Budget Car Rental, Holiday Cottage Group, AXA, BUPA and RSPCA Pet Insurance. ...

Toluna launches low cost online poll

15 Dec 2008 | by Daniel Farey-Jones

." The product has been endorsed by Sophie Aspden, deputy manager for customer insight at HBOS General Insurance ...

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