23 Dec 2009
| by Alex Brownsell
LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...of using famous pop songs. The forthcoming motor insurance ad uses Alive and kicking' by 80s band Simple Minds, while More Than's first ever pet insurance ad features Queen's You're my best friend' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...
23 Dec 2009
| by Alex Brownsell
celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....tree. It promotes a 50% discount on home insurance. The TV ad, which launches on 26 December, can ...
22 Dec 2009
| by David Singleton
The FTSE 100 insurance giant put the account out to pitch in October, with Lexington invited to repitch. The final decision is a blow for Lexington, which had been fighting hard to hang on to one of its biggest accounts. Open Road now has a team of 12, having been set up in 2007 by former ...
16 Dec 2009
| by Alec Mattinson
2009 in response to the global financial crisis. The APS is an insurance scheme to help banks cope ...
15 Dec 2009
| by Sara Kimberley
comparative insurance prices from MoreTh n, Lloyds TSB and AIG Direct for MSN.
Phil Coxon, head of partnerships at MSN, said the deal built on its previous insurance partnership with the comparison site, which led to a 400% increase in revenue generated from insurance products. ...
15 Dec 2009
| by Leon Jaume
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If I told you that the ad that scored the highest Adwatch recall in 2009, at 78%, was for an insurance ...
15 Dec 2009
| by Staff
-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ...
'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...
14 Dec 2009
| by James Quilter
Insurance following a drink driving conviction. In 2005 Asda dropped brand ambassador Sharon Osbourne from ...
10 Dec 2009
| by Gemma Charles
an outdoor campaign which highlights how the government's rise in national insurance contributions would...national insurance contributions. The move, which will take effect in April 2011, will hit 10 million ...
10 Dec 2009
three-way pitch to provide public affairs support to Partnership Assurance, the social care insurance ...