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Aqueduct to develop new Lloyd's of London website

LONDON - Insurance marketplace Lloyd's of London has appointed integrated agency Aqueduct

Yahoo! to allow UK users to block behavioural ads

The company today unveiled the system as a beta test in the US and said it would soon be made available to UK and European users. The tool shows consumers a list of interest categories, such as 'automotive' or 'finance - insurance', and whether Yahoo's system is treating them as interested in each ...

Brands begin to dance to the tune of social media

insurance. Are people talking about their car insurer on Twitter?' Others, including Craig Broadbent, SEO ...

Brands harness the power of online games to engage with consumers

playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...

Special Report, Direct Marketing: charting the route to integration

-the-line communications is Greenbee. The online home-and motor- insurance operation launched by John Lewis at the end ...

LV= launches Shape Trace game to promote home insurance product

LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace...harder with each level that is mastered. LV= home insurance product benefits are featured during ...

Aleksandr Orlov shares new TV ad with Facebook friends first

Morgan, on his own web show. The ad campaign has been hugely successful for the insurance aggregator ...

How marketers can manage their relationships with ad networks

Wright, managing director of GMW Media. The ad network has been delivering campaigns for Hiscox Insurance ...

BeatThatQuote.com launches credit-card campaign

mortgages, credit cards, loans and home and car insurance. ...

Andrew Walmsley on Digital: The price of quality news

. The death of the annual ring-round for insurance quotes, staggered film releases and, oddly, dogging ...

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