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Special Report, Direct Marketing: charting the route to integration

17 Nov 2009 | by David Benady

-the-line communications is Greenbee. The online home-and motor- insurance operation launched by John Lewis at the end ...

Agencies line up for Aviva direct brief

03 Sep 2009 | by Matt Williams

LONDON - Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct...the benefits Aviva insurance. ...

Zurich launches direct mail campaign

25 Aug 2009

Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece

Mutual insurers coordinate their advertising to promote advantages of mutuality

11 Aug 2009 | by Alex Brownsell

LONDON - The mutual insurance industry is uniting to promote the rewards of mutuality to consumers...-fareast-language:#0400; mso-bidi-language:#0400;} Led by the Association of Mutual Insurers (AMI), brands ...

CheezeDMG to handle digital marketing for Tiger.co.uk

27 Jul 2009 | by Jacquie Bowser

insurance comparison site Tiger.co.uk to digital agency CheezeDMG....price comparison quotes for car, bike and commercial vehicle insurance from a wide range of insurance ... the deal." Donna McGrory, group account director at CheezeDMG, said: "Insurance is an evolving ...

RBS appoints Engine to £20 million Privilege account

03 Jul 2009 | by Noel Bussey

The insurance brand, which is part of the RBS Group, called the pitch in May in a bid to consolidate all of its business into one agency or group. M C Saatchi, the incumbent on the above-the-line business, was invited to repitch but was knocked out at an earlier stage. The below-the-line account ...

Comparethemarket.com unveils latest TV ad and viral

03 Jul 2009 | by Ben Bold

for cheap deals on their car insurance." The previous Comparethemeerkat ad went on air in April saw ... ,000 Twitter followers. Comparethemarket.com was launched in 2006 as a motor insurance price comparison site ...

RBS appoints Engine to Privilege account

02 Jul 2009 | by Alex Brownsell

LONDON - RBS Insurance has appointed Engine to work on the £20m integrated account for Privilege....' for its marketing activities. The insurance brand previously worked with M C Saatchi for its above ... was handled by creativebrief. RBS Insurance is looking to increase awareness of Privilege, growing its ...

Swinton appoints JaywingDMG to customer data task

18 Jun 2009 | by Staff

LONDON - Swinton, a leading insurance broker, has appointed data and marketing specialist...insurance offer. JaywingDMG is developing a new segmentation and planning framework to inform Swinton ...

Marketing Society CRM award goes to More Th>n

09 Jun 2009 | by Daniel Farey-Jones

LONDON - Insurer More Th>n won the Customer Relationship Marketing prize at the Marketing Society...Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue ... on TV in a bid to attract new business. Stephens Francis Whitson, the insurer's below the line agency ...

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