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Aviva reviews £150m global media planning and buying needs

LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...Normal 0 0 1 183 1044 Haymarket Publishing 8 2 1282 11.515 0 0 0 The financial group has grown from a series of acquisitions and mergers to become the fifth largest insurer in the world. The review aims to move its planning and buying operations in 28 countries ...

Co-op reappoints Rocket and Rapp Media to handle £54m media account

Rocket has retained the bulk of the Co-op's food and banking business, while Rapp Media has retained Somerfield's media business. The review, which was called in April, was led by Patrick Allen, Co-op group director of marketing. The businesses in the review included Co-op Travel, Co-op Insurance ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.