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Prudential has dropped Lexington as its retained public affairs adviser, turning instead to rival firm Open Road.
Campaign: Swift Relief Client: swiftcover.com PR team: Brazil Timescale: August 2008-September 2009 Budge: £75,000 Brazil was asked to develop a campaign to engage car insurance provider swiftcover.com's target audience of 25- to 40-year-olds. Objectives - To position swiftcover.com as...
LONDON - RIAS, which specialises in providing insurance cover for people older than 50, has launched a home insurance campaign.
LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace to promote its home insurance offering.
LONDON - Financial services company Aviva is rolling out a TV campaign encouraging businesses to seek advice from an insurance broker.
French insurer AXA has appointed ad agency MWO to help develop its planned car insurance brand.
LONDON - Simplyhealth, the new health insurance brand replacing HSA, BCWA, HealthSure, LHF and Totally Active, will be backed by a £9m launch marketing campaign.
LONDON - Members of the public interviewed in the latest BR video believe that the plan to increase users' insurance premiums because of their social networking website-use is just another excuse created by insurance firms to raise their prices.
LONDON - Users of social networking sites such as Facebook and Twitter face higher insurance premiums for divulging too much information online -- including holiday plans -- as opportunistic burglars use the sites to "shop for victims".
Brit Insurance is a hugely successful B2B brand but is largely unknown outside that universe.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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