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More Than launches new ads with Mighty Boosh comic Julian Barratt

LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...of using famous pop songs. The forthcoming motor insurance ad uses Alive and kicking' by 80s band Simple Minds, while More Than's first ever pet insurance ad features Queen's You're my best friend' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...

Eddie the Eagle and Ricky Hatton to appear in Churchill ads

celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....tree. It promotes a 50% discount on home insurance. The TV ad, which launches on 26 December, can ...

A creative director's verdict on the most-recalled ad of 2009

;} If I told you that the ad that scored the highest Adwatch recall in 2009, at 78%, was for an insurance ...

Marketing's Adwatch of the Year 2009

-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...

Conservative Party poster campaign accuses Labour of 'class war'

an outdoor campaign which highlights how the government's rise in national insurance contributions would...national insurance contributions. The move, which will take effect in April 2011, will hit 10 million ...

We'll Call You - Churchill

, we rang the insurance brand to find out how to get tickets...I help you? Mktg Hi, I've got a bit of an odd query. My insurance renewal is coming up soon ...

Brands begin to dance to the tune of social media

insurance. Are people talking about their car insurer on Twitter?' Others, including Craig Broadbent, SEO ...

Lloyds TSB launches campaign targeting flood victims

it is helping customers in affected areas such as Cumbria. For insurance customers, Lloyds TSB said ...

Adwatch Review: Nintendo

tech nically out-gunned by the likes of Microsoft's Xbox. Brand strength is its insurance policy, buying it the time it needs to plot its revival. Nintendo, I fear, has no such insurance. ...

Aviva to maintain high marketing spend in 2010

the past few months, the insurer has also rolled out a number of ads starring comic Paul Whitehouse ... Mackenzie. Mackenzie adds that consumers have responded well to the general insurance ads starring former ...

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