to remove filtersThe Week in Marketing
17 Nov 2009
bottles. - LV= backs bobsleigh Insurance brand LV= is to sponsor the British Bobsleigh Association ...
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The week in marketing
02 Dec 2009
-owned insurance brand Swiftcover with a TV campaign in 2010. The previous activity, by MWO, caused a row earlier ...
Direct Choice: Techguys
03 Nov 2009 | by John Peacock, Creative director, Inferno
The Techguys pack welcoming new computer owners to its extended insurance scheme, the 'Whatever Happens Club,' sets out to tick all the boxes. Does it have a welcoming letter? Tick. Does it underline the benefits? Tick. Does it give you examples of how it helps? Tick. Does it have an extra leaflet explaining ...
The week in marketing
21 Oct 2009
, was previously sponsored by Npower. The pensions and life insurance company has sponsored the 50-over Friends ...
AXA assigns car insurance brief
29 Sep 2009 | by Alex Brownsell
French insurer AXA has appointed ad agency MWO to help develop its planned car insurance brand....advertising. A £7m integrated campaign will break in January. AXA already operates in the direct-insurance market with Swiftcover, which uses brand ambassador Iggy Pop to target young men. However, the insurer ... insurance brand in June, while Allianz will introduce its main brand to the UK in the next 12 months. ...
Andrew Walmsley on Digital: advertisers still need intermediaries in digital age
02 Sep 2009 | by Andrew Walmsley
in the insurance market can be applied to consumer electronics or travel, and only by having a team that's big ...
Zurich launches direct mail campaign
25 Aug 2009
Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece
Marketing Mole: Name that brand
18 Aug 2009
This insurance brand launched in 1985 with a single 60-strong call centre in Croydon.
AXA hires Havas to media account
11 Aug 2009 | by Sarah Johnson
, as it plans the launch of a direct car insurance service next year....insurance service, due to be rolled out next year, will be dealt with by MPG. 'With this proposition, we ... not insure musicians, despite Pop declaring 'I got it Swiftcovered'. It has since changed its policy in line ...
Brand in the news - Brit Insurance
04 Aug 2009 | by Peter Gandolfi, Founder, Gandolfi Consultants
Brit Insurance is a hugely successful B2B brand but is largely unknown outside that universe....and it is sold in copious amounts at matches. Yet, Brit Insurance is not a consumer brand. Taken at face value ... are recommending, which explains AEGON's move into tennis. For Brit Insurance, furthering its association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
