The Week in Marketing
17 Nov 2009
bottles. - LV= backs bobsleigh Insurance brand LV= is to sponsor the British Bobsleigh Association ...
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Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...
Seven Squared to publish new magazine for Aviva
16 Nov 2009 | by Sarah Shearman
LONDON - Aviva, the private health insurance and income protection company, is launching a new
Aviva launches Your Wellbeing customer magazine
16 Nov 2009 | by Fiona Ramsay
consumer health magazine for its Private Healthcare Insurance and Income Protection customers....The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online. It will be sent to 100,000 private health and income protection customers. Your Wellbeing, which launches ...
Edelman's Paul Lockstone to head up Aviva Investors' corporate affairs
13 Nov 2009 | by Alec Mattinson
Aviva Investors, the asset management business of insurance giant Aviva, has appointed Paul
RIAS launches TV and radio campaign to promote home insurance
13 Nov 2009 | by Staff
LONDON - RIAS, which specialises in providing insurance cover for people older than 50, has...; mso-bidi-language:#0400;} The 60-second home insurance TV advert is an extension ... , busy and experienced. The campaign drives home the message that over 50s want an insurance provider ... enjoy on their home insurance with RIAS. The ads will be aired on ITV (Yorkshire, Granada, Tyne Tees ...
LV= to sponsor British bobsleigh team
13 Nov 2009 | by Alex Brownsell
LONDON - Insurance brand LV= has announced a sponsorship deal with the British Bobsleigh
The World: Hong Kong - AIA calls review of regional media account
13 Nov 2009
American International Assurance, the Hong Kong-based insurance company, has called a review of its
IPA Awards: Silver Award - Best Small Budget: Swinton Taxi Division
13 Nov 2009
insurance and generated a payback of £4.31 per £1 spent. Summary: Powerful imagery was used to inject new life into the fragmented and competitive arena of taxi insurance. After a period of rapid growth up ...
Green leaves Naked for Beta
12 Nov 2009 | by Matt Williams
's hiring follows the news that Mark Wood, the founder and chief executive of the insurance company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
